John B. Sanfilippo & Son tasked Straight Forward Design with reinventing the Squirrel brand while celebrating its unique legacy and heritage, ensuring it would appeal to “Gen Next” and the food obsessed.
A year after the first lockdown began [March 23rd], life has been transformed beyond all recognition. With no theatres, pubs, restaurants or cinemas open for business, consumer habits have gone virtual. Netflix says its subscribers have collectively been streaming about 203,840,000 hours per day,
We are thrilled to be working with Hostess Brands, the leading US fresh baked goods company, whose iconic brand stable includes Twinkies, SnoBalls and Cupcakes – watch this space!
A big thanks to Campaign magazine for covering the recently launched Mars Wrigley Extra ‘Mask Your Mask Breath’ campaign which we developed in collaboration with Nigel Roberts.
There is a time for subtlety and nuance. There is a time for brands to play at the top of Maslow’s hierarchy of needs, helping us achieve our full potential. This is not it. This is a time for brands to be direct and show how they can help deliver more fundamental physiological and safety needs.
Some of the most loved brands of today have been around for a very long time but they still manage to ride the zeitgeist.
In today’s fast-paced and multiplatform environment,
“Let’s put our best foot forward” a comment from a team member at our morning catch up meeting where half of us were in the studio and the other half being projected onto a screen from the comforts of their homes.
Our Founder and Creative Director Mike joined an impressive lineup of speakers at the London Design Festival event.