News

Finding the sweet spot

14th October 2021

How can brands get creative and manage the HFSS ban?

As the UK government plans restrictions across HFSS brands in 2022, Campaign Magazine tackles the HFSS regulation issues head-on –

How do brands connect with their customers in the wake of the pandemic?

15th March 2021

A year after the first lockdown began [March 23rd], life has been transformed beyond all recognition. With no theatres, pubs, restaurants or cinemas open for business, consumer habits have gone virtual. Netflix says its subscribers have collectively been streaming about 203,840,000 hours per day,

A Christmas message from Straight Forward

15th December 2020

So here we are — almost at the end of what’s been perhaps the strangest year of our lives.

Leading US sweet baked goods company, Hostess Brands, appoints Straight Forward Design

27th October 2020

We are thrilled to be working with Hostess Brands, the leading US fresh baked goods company, whose iconic brand stable includes Twinkies, SnoBalls and Cupcakes – watch this space!
https://newdigitalage.co/2020/10/23/new-business-bulletin-2-9/

Mars Wrigley Extra campaign goes live as reported by Campaign magazine

18th August 2020

A big thanks to Campaign magazine for covering the recently launched Mars Wrigley Extra ‘Mask Your Mask Breath’ campaign which we developed in collaboration with Nigel Roberts.

If you don’t tell them, how will they know?

2nd July 2020

There is a time for subtlety and nuance. There is a time for brands to play at the top of Maslow’s hierarchy of needs, helping us achieve our full potential. This is not it. This is a time for brands to be direct and show how they can help deliver more fundamental physiological and safety needs.

How do you get your first design job?

1st July 2020

Our founder and creative director, Mike Foster, talks to Digital Arts about how to land your first job in a creative agency and how graduates can best present themselves in these times of flux.

Keeping the love alive: How to breathe new life into an icon

27th April 2020

Some of the most loved brands of today have been around for a very long time but they still manage to ride the zeitgeist.

In today’s fast-paced and multiplatform environment,

In challenging times how do you find the upside of down?

17th March 2020

“Let’s put our best foot forward” a comment from a team member at our morning catch up meeting where half of us were in the studio and the other half being projected onto a screen from the comforts of their homes.