As consumers have been forced to embrace change amid conditions thrust upon them by the pandemic, the ability of brands to connect seamlessly across a variety of platforms and channels is vital, especially as shopper habits, emotions and methods continue to change, writes Mike Foster, founder and creative director, Straight Forward.
In the midst of so much big scary uncertainty, consumers are looking for brands they can trust. So it’s now more vital than ever to create open dialogue and listen to consumers. That’s why we have two ears, says Mike Foster, founder and creative director, Straight Forward.
There is a time for subtlety and nuance. There is a time for brands to play at the top of Maslow’s hierarchy of needs, helping us achieve our full potential. This is not it. This is a time for brands to be direct and show how they can help deliver more fundamental physiological and safety needs.