As a great philosopher once wrote; the only constant in life is change. And 2020 has been full of it: from the arrival of Covid-19 and the WFH world, through the increased profile of the Black Lives Matter movement, to Brexit’s closing chapter, and the advent of a vaccine: a much-needed signifier of hope for injection (figuratively and literally) into beleaguered communities and economies.
As consumers have been forced to embrace change amid conditions thrust upon them by the pandemic, the ability of brands to connect seamlessly across a variety of platforms and channels is vital, especially as shopper habits, emotions and methods continue to change, writes Mike Foster, founder and creative director, Straight Forward.
In the midst of so much big scary uncertainty, consumers are looking for brands they can trust. So it’s now more vital than ever to create open dialogue and listen to consumers. That’s why we have two ears, says Mike Foster, founder and creative director, Straight Forward.