Covet

Straight Forward. Covet brand creation and Package design.

The Brief

Horley’s, a nutrition business in New Zealand spotted an opportunity to launch a premium dairy free range of nut-based milks into an already hugely cluttered category. Their brief to us was simple – develop an identity and packaging for a range of milks that would truly stand out against the clutter, challenging the notion of unhealthy dairy indulgence.

Straightforward. Covet brand creation and Package design.
Straight Forward. Covet brand creation and Package design

The Solution

A minimalist, striking design expression to match the promise of the product – natural, minimal ingredients, fantastic taste and indulgence.

Straightforward. Covet brand creation and Package design.
Straight Forward. Covet Package design