StraightForward Tusting logo.

The Brief

For five generations, the Tusting family have been making handcrafted fine leather goods in the English countryside. Over the generations, the latent substance and richness of the brand hadn’t been captured. Our task was to tap into their heritage and express this for a contemporary international audience.

Straight Forward. Photoshoot with Tusting.
StraightForward. Tusting Catalogue design
StraightForward. Tusting Catalogue design spread.

The Solution

A solid brand positioning and strategy that enabled us to create an identity that draws on the heritage of the Tusting family and the expertise of their craft. This extends to the broader world of the brand from the brochure through to a complete website redesign.

Straight Forward Tusting Website.
Straight Forward Tusting Website Leather
Straight Forward Tusting Website Leather

“Mike and his team at Straightforward are absolutely my secret weapon, they know more about our brand than we do because they see it from the outside, but with the loyalty and dedication of insiders. They’re incredibly good at what they do, always over deliver (don’t tell them!) and are just so much fun to work with. 10/10.”

Gillian Tusting,
Marketing Director, Tusting

StraightForward Tusting embossing the leather.
Straight Forward. Tusting Photoshoot
Straight Forward. Tusting Photoshoot
Straight Forward Design instagram