Trees Planted
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The best time to plant a tree was 20 years ago. The second best time is now. That’s why we’re taking action by making a straight forward commitment to protecting and restoring forests.
Take action now
The climate crisis we currently face is the greatest threat we have ever known. Dangerous climate ‘tipping points’ have already been reached and there isn’t a place on Earth that won’t be affected.
One of the most effective ways to tackle this climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial in preventing ecological collapse.
We understand that there is not one solution to tackling the climate crisis and there is not enough land on Earth to tackle climate change with trees alone, but trees can be an important and powerful natural solution.
Responsible planting
Trees are one of the best tools we have in removing carbon pollution from our atmosphere. All the trees Straight Forward are funding will quietly remove carbon from the atmosphere over their lifetime and are doing sterling work sucking up atmospheric carbon.
However, we understand that when done poorly, tree planting projects can worsen the very problems they are meant to solve. Planting the wrong trees in the wrong place can reduce biodiversity, speeding extinctions and making ecosystems far less resilient.
Trusted partners
To ensure we support responsible tree planting, we work with entrusted reforestation partners so we can be sure that our investment will genuinely make a real difference in restoring forest ecosystems and support livelihoods.
We work with organisations that prioritise responsible reforestation—planting trees where they will thrive, restoring ecosystems, and supporting biodiversity. These projects don’t just increase tree numbers; they create lasting environmental and social benefits by working with local communities and ensuring long-term stewardship of the land.
By focusing on protected sites and working with expert ecologists, our approach ensures that forests don’t just grow, but flourish. Sustainable planting means supporting soil health, water cycles, and wildlife habitats while also providing fair employment and economic opportunities for local people.
Every action counts
The forest grows when we all play our part. Businesses can create large-scale change, and individuals can make everyday choices that add up – reducing waste, reusing materials, choosing sustainable energy, and supporting reforestation projects.
