News & Views
Entering 2025 with Fresh Perspectives
Our Client Service Director, Matt Small, looks ahead to 2025, highlighting key trends and opportunities for brands navigating an ever-evolving consumer landscape.
As we step into 2025,
Navigating Disruption with Creativity
As 2024 draws to a close, we see disruption not as a challenge to overcome, but as a catalyst for growth. This year has fundamentally reshaped markets, consumer behaviours, and operations across the globe,
Jaguar — A Lesson in Branding
Amid a rapidly shifting automotive landscape, one storied nameplate is rewriting the rules of engagement. Jaguar, once emblematic of British elegance and motoring heritage, has chosen a bold, brand-first path that values intensity over inclusivity.
Cultivating Creative Talent: A Straight Forward Approach
Keely Shaw, Design Director at Straight Forward Design, explores how creativity drives innovation, supports diverse talent, and contributes to the UK’s creative economy.
Creativity contributes an impressive £125 billion to the UK economy,
Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award
Congratulations to the Mars Wrigley team on winning Gold at The Grocer’s New Product and Packaging Awards! We’re proud to have partnered on the packaging design for this Skittles innovation,
Time to cull, deer?
In conservation, culling helps control deer numbers to prevent overpopulation. It’s well known that this prevents damage to natural and agricultural environments. What’s less appreciated, is that by selectively removing bucks with inferior antlers,
Nurturing Talent: An Integrated Approach to Professional Development
Matt Small, Client Service Director at Straight Forward Design, talks about fostering long-term growth both personally and professionally, staying focussed and motivated for the right reasons.
How to zig when the market zags
Established markets often spell legacy brands under attack from all sides by challengers. The opportunity for brands – whether traditional or newcomer – is to disrupt, and stay out of the sea of sameness,
Pawrents unite: Why Gen Z and Millennials are trading cribs for kibble?
How pet care brands can embrace the Gen Z fur-baby boom, by Mike Foster, Founder & Strategic Creative Director, Straight Forward Design.
Gen Z and Millennials are here for the pets – the floofy ones,
