News & Views

Discover how creativity transforms challenges into opportunities

Navigating Disruption with Creativity

As 2024 draws to a close, we see disruption not as a challenge to overcome, but as a catalyst for growth. This year has fundamentally reshaped markets, consumer behaviours, and operations across the globe,

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Jaguar — A Lesson in Branding

Amid a rapidly shifting automotive landscape, one storied nameplate is rewriting the rules of engagement. Jaguar, once emblematic of British elegance and motoring heritage, has chosen a bold, brand-first path that values intensity over inclusivity.

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FMCG Brand Portfolio Culling for Stronger Product Focus

Time to cull, deer?

In conservation, culling helps control deer numbers to prevent overpopulation. It’s well known that this prevents damage to natural and agricultural environments. What’s less appreciated, is that by selectively removing bucks with inferior antlers,

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How to zig when the market zags

Established markets often spell legacy brands under attack from all sides by challengers. The opportunity for brands – whether traditional or newcomer – is to disrupt, and stay out of the sea of sameness,

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