News & Views
Cultivating Creative Talent: A Straight Forward Approach
Keely Shaw, Design Director at Straight Forward Design, explores how creativity drives innovation, supports diverse talent, and contributes to the UK’s creative economy.
Creativity contributes an impressive £125 billion to the UK economy,
Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award
Congratulations to the Mars Wrigley team on winning Gold at The Grocer’s New Product and Packaging Awards! We’re proud to have partnered on the packaging design for this Skittles innovation,
Time to cull, deer?
In conservation, culling helps control deer numbers to prevent overpopulation. It’s well known that this prevents damage to natural and agricultural environments. What’s less appreciated, is that by selectively removing bucks with inferior antlers,
Nurturing Talent: An Integrated Approach to Professional Development
Matt Small, Client Service Director at Straight Forward Design, talks about fostering long-term growth both personally and professionally, staying focussed and motivated for the right reasons.
How to zig when the market zags
Established markets often spell legacy brands under attack from all sides by challengers. The opportunity for brands – whether traditional or newcomer – is to disrupt, and stay out of the sea of sameness,
Pawrents unite: Why Gen Z and Millennials are trading cribs for kibble?
How pet care brands can embrace the Gen Z fur-baby boom, by Mike Foster, Founder & Strategic Creative Director, Straight Forward Design.
Gen Z and Millennials are here for the pets – the floofy ones,
Navigating Paradigm Shifts: Lessons from the Auto Industry on Branding
In today’s rapidly evolving business landscape, brands across industries face the challenge of staying relevant amidst shifting consumer preferences and technological disruptions. One industry that exemplifies this struggle is the automotive sector,
Navigating the Narrative: Mastering Brand Consistency and Structured Creativity
Crafting a brand that connects with people relies on telling captivating stories consistently. Mike Foster discusses forging strong connections and shares insights about weaving compelling stories that leave a lasting impact.
What’s the big idea?
What is an idea really worth? It’s a question posed often by creatives who know that the true value of creativity has always been hard to price, explains Mike Foster,
