News & Views
Nurturing Talent: An Integrated Approach to Professional Development
Matt Small, Client Service Director at Straight Forward Design, talks about fostering long-term growth both personally and professionally, staying focussed and motivated for the right reasons.
How to zig when the market zags
Established markets often spell legacy brands under attack from all sides by challengers. The opportunity for brands – whether traditional or newcomer – is to disrupt, and stay out of the sea of sameness,
Pawrents unite: Why Gen Z and Millennials are trading cribs for kibble?
How pet care brands can embrace the Gen Z fur-baby boom, by Mike Foster, Founder & Strategic Creative Director, Straight Forward Design.
Gen Z and Millennials are here for the pets – the floofy ones,
Navigating Paradigm Shifts: Lessons from the Auto Industry on Branding
In today’s rapidly evolving business landscape, brands across industries face the challenge of staying relevant amidst shifting consumer preferences and technological disruptions. One industry that exemplifies this struggle is the automotive sector,
Navigating the Narrative: Mastering Brand Consistency and Structured Creativity
Crafting a brand that connects with people relies on telling captivating stories consistently. Mike Foster discusses forging strong connections and shares insights about weaving compelling stories that leave a lasting impact.
What’s the big idea?
What is an idea really worth? It’s a question posed often by creatives who know that the true value of creativity has always been hard to price, explains Mike Foster,
Knowing vs Discovering: Navigating Retail in the Age of Abundance
Digital discovery – Mike Foster, founder and strategic creative director, Straight Forward Design, explores the virtual possibilities and what the future of shopping has in store for brands and consumers alike.
Is this peak purpose? Five ways to avoid purpose jeopardy…
Mike Foster, founder and strategic creative director at Straight Forward Design, explores why brands should always be true to themselves.
While so many brands decorate themselves with rainbows for Pride month,
We need to talk about trust
From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design,
