We are a Global Brand Design Agency.

Headquartered in London, we work with multinational CPG’s all over the world to create brand value that drives growth. Our clients include some of the biggest names in the business – Pepsi-Co, Mars Wrigley, Danone, Hasbro, Bayer and Constellation Brands to name a few. We also work with smaller challenger brands, creating and reinventing them for long term success.

Values are the cornerstone of everything we do – our values and the values we help others articulate through our work as Brand Designers. We value Leadership, Creativity, Integrity and Mutuality in all that we do and working with people who appreciate the same.


We are a Global Brand Design Agency. From our London Design studio we work all over the world. We have a strong presence in London and Chicago and extensive experience developing Brand Activations in the UK, Europe, North America, China, MENA and Russia.



Straight Forward is a true partner.

They listen, challenge, provoke, empathize, and deliver. They take you on a journey of brilliantly executing the basics, pushing you to the brink of your comfort zone, and then leaping off into a world that you didn’t even know existed inside your brand. Not only do they understand the consumer but they have their finger on the pulse of the world around them leading to a truly amazing perspective that collides with your beliefs in the best way possible.

Global Marketing Director,

You guys not only know and love our brand as much as we do, but you also bring an intellectual curiosity to how you consider and deliver solutions to our business challenges.

It’s a refreshing approach compared to the standardized, almost mechanical, processes our bigger ‘internal agencies of record’ follow.

Global Brand Team,
Mars Wrigley Confectionery

You consistently deliver positive outcomes for our brands and our business. Whats more the journey is always collaborative, fun and engaging.

Walkers Masterbrand Manager,

Straight Forward have transformed our brand and created artwork that both inspires and has real impact with our consumers. Every project is approached with great enthusiasm, an expertise that impresses you at every stage and collaboratively with some really nice people. They are simply a pleasure to work with.

Marketing Director,

The Straight Forward team brings creative pragmatism with a clear understanding of brand strategy – and how that should be consistently activated through the entire brand ecosystem, whatever the touchpoint. Each time we have worked with Straight Forward, they have ensured that a strong, consistent brand identity is presented to the world, and the outcome is streamlined brand communication, which supports sales.

Global Brand and Design Leader, Bayer

Mike and his team at Straight Forward are absolutely my secret weapon, they know more about our brand than we do because they see it from the outside, but with the loyalty and dedication of insiders. They’re incredibly good at what they do, always over deliver (don’t tell them!) and are just so much fun to work with. 10/10.

Marketing Director,

Thank you so much! Our team was just talking about how you are all so responsive and great to work with. We appreciate it so much and can’t remember the last time we had such a good experience with an agency.

Brand Team,