Informed by strategy, powered by design. Straight Forward creates connections between brands and people that drive growth. From our London studio we work across the globe to deliver compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible.

Our Philosophy

We believe that by putting people first, at the heart of our culture, we can unlock growth in both the brands we work on and the individuals we work with.

The Team

Mike - Straight Forward Design Team


Founder & Creative Director

Mike founded Straight Forward in 2008 with a simple goal – to create effective design solutions to problems in a way that’s as straight forward as possible. After 20 years in the industry working for some of the biggest brand agencies in London, Mike remains forever positive and always supportive, setting the tone for how we do business.

Matt - Straight Forward Design Team


Business Director

Matt joined us from Pearlfisher where he spent 10 years heading up their Client Services team. Matt has an impressive history in Brand Design, helping grow some of the best loved global brands and bringing game-changing challengers to market. An optimist, a pragmatist and a thoroughly nice man, Matt uses his experience to nurture our talent and empower our clients.

Charlie - Straight Forward Design Team


Operations Director

Charlie does everything behind the scenes. She focuses on Straight Forward so the team can concentrate on our clients. With a passion for growing things, Charlie is the driving force behind both our development and pot plant success. Enviably green fingered and exceptionally good at making things happen, every agency should have a Charlie.

Vicky – Straight Forward Team



Vicky’s love of typography steered her towards graphic design as in her own words “a nice bit of type makes me happy”. That and a weekend dancing in Ibiza. Our resident literature expert, Vicky believes firmly that there’s a place for everything and everything has its place. If you see her work, we think you’ll agree.

Mark - Straight Forward Design Team



Ideas driven and extremely talented, Mark creates effective designs that are interesting, exciting and fun to absorb. He loves building brand identities and presenting information in a clear and beautiful way. A dedicated gym-goer, he could probably carry you up the stairs, which is handy as we’re based on the 4th floor.

Lenka – Straight Forward Team



Ever seeking to improve her craft, Lenka loves learning new things and getting under the skin of a problem to build something better. From creating lovely hand drawn letters to enormous global brand architecture projects, solving problems through design is what Lenka enjoys. That and tattoos, animals and the time 11.11.

Rob - Straight Forward Design Team



Rob’s mum says: “Born in Preston, a descendant of conquering Romans, he never quite lived up to his heritage. Finding someone in London who took pity on him because he can draw a bit, he fled The North and we haven’t seen him since.” Rob, born in Preston, saved by Design.

Emily - Straight Forward Design Team



Quietly working away, Emily pops up with striking pieces of design and brilliantly on-brand pieces of copy. Emily thrives on the ideas stage of a project and is most happy when we get to start something from scratch, building a brand world around it. In Emily’s ideal brand world we would have a studio dog.

Straight Forward Team – Grace


Client Assistant

Meticulously organised and a veteran list writer, Grace loves a project. She uses her tidy talents to shepherd the creative process, guiding our team to success and keeping our clients happy. A dedicated cook with a passion for Yorkshire tea, Belgian beer and beautifully written, error-free copy, Grace is a valuable member of our team.

Our Expertise

Brand Strategy

Brand Identity

Brand Activation

Brand Communication

Our Disciplines



Digital & Video

Experiential & In-store