Brewing up a better world
Brief
For their latest shopper activation, one that would accompany a new TV and press ad, Clipper approached us for a full-scale campaign that would appeal to a new consumer, and show off their fantastic credentials as a sustainable tea manufacturer.
Solution
With a new strategy and a communications idea in place, we grew their initial thinking into a bigger idea that would translate serious issues into attractive, informative point of sale in Clipper’s light-hearted and approachable tone of voice.
Clipper believes that a cup of tea is good if it’s good for the world too, and with that in mind they wanted to publicise the great work they do in preserving and promoting biodiversity across the planet through their sustainable farming approaches and work within tea growing communities.
Using headlines and visuals aimed at intriguing and exciting shoppers, we married Clipper’s brand purpose and campaign positioning of ‘There’s tea and then there’s good tea’. Using beautiful, playful hand-drawn illustrations of insects, flowers and birds, we brought to life the idea of Clipper as ‘Nature’s Favourite Tea’ and invited consumers to become more connected to nature through a range of fantastic, nature themed prizes, from AllTrails memberships to Eco Holidays.
With a bright, natural colour palette, bold headlines, and an arresting set of limited-edition packs, the tea aisle becomes a veritable forest of flora and fauna, brought to life further online and out of store on social media, banner ads and six sheet posters.
“
Harnessing our new strategy, the Straight Forward Design team have elevated the initial thinking to a bigger idea, allowing us to seamlessly communicate complex issues with a beautiful, informative campaign, all while maintaining our signature light-hearted and approachable tone.
