Reflecting a happy business through user experience
Brief
Who knew there was a science to happiness? Not us — until we encountered Haptivate, whose wellbeing workshops are informed by the latest in cognitive neuroscience.
When we met the team, they had one major business aim: to convince customers to spend a bigger chunk of their employee training budget with Haptivate.
Corporate training is a hugely competitive area, so it was our job to help them create a cohesive brand ecosystem and a platform for growth that would inspire confidence.
Solution
We worked with Haptivate to streamline their product portfolio and improve the user experience on their website, making it easy for potential clients to identify the best programmes for them.
After all, if you make life easy for the person holding the purse strings (hello, HR professionals!), they’ll be more inclined to spend their money with you. Plus, a happy business shouldn’t have an infuriating website.
Haptivate’s brand identity, featuring the new monoline Zen Brain icon, captures the company’s commitment to helping clients achieve long-term contentment rather than a short-term buzz.
It works beautifully across all touch points, including presentations, online real estate, and stationery, and presents the brand as a cohesive entity worthy of clients’ trust.
“
Straight Forward immersed themselves in the Haptivate brand identity, helping us strike the right balance between approachability and seriousness, and communicate scientific information without intimidating our audience.
Our new website and workshop formats have given us a great platform from which to attract new business — companies that understand the value of what we do. And now we’re perfectly placed to grow our brand even further.
