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Starburst, Joy—squared.

Brand Activation • Brand Identity • Digital Design • Internal Communications • Packaging Design
This iconic brand was losing clarity at shelf and beyond. Competitors crowded in, assets drifted, and consistency slipped. To fuel our fresh TikTok fandom, we needed to embrace the excitement and create future‑proof appeal. So, we rebuilt the brand world around what makes Starburst unique: juicy fruit, joyful energy, and that irresistible square. Inviting. Impactful. Built to flex.
Inspiration
Starburst were ambitious to reconnect with the youth. Regain category leadership. Create more impact on shelf and beyond.
Idea
Evolving the brand foundations we established a new sense of individuality, and harnessed a Starburst definition of joy. With refreshed brand assets, a reimagined word mark, playful typography and a distinct colour palette, the Starburst iconic square shape and fruitiness now lives in a universe of joy that invites everyone in, stands out and differentiates the brand’s many SKUs.
Impact
Starburst is heading into the future as a relevant, contemporary and experience-led brand that can flex, invite and behave joyfully around the world.

OUR WORK

Brewing up a better world

Reframing Sundance with a Bauhaus-inspired brand

NEWS & VIEWS

The Cost of Making Has Collapsed. The Cost of Finding Has Exploded.

A Premium Sale Should End the Selling

A Premium Sale Should End the Selling

TALK TO US.

If you’ve got a challenge for us or just want to find out more, get in touch.

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+44 (0)20 7580 2875
[email protected]

Straight Forward Design
The Foundry,
5 Baldwin Terrace,
London N1 7RU

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