Many household pet care brands have been around for more than 50, 60, even 70 years, supplying pet owners with the very best products for their pets. But will these same much-loved brands cut it with younger, digitally savvy pet owners? Are you best creating an entirely new brand to appeal to this audience? These are the big questions you need to answer if you want to capitalise on this unique market. So, what does 2021 look like? Mike Foster, our founder and creative director, talks about the main trends – find out more in The Grocer
