Keely Shaw, Design Director at Straight Forward Design, explores how creativity drives innovation, supports diverse talent, and contributes to the UK’s creative economy.
Creativity contributes an impressive £125 billion to the UK economy, shaping not only industries but our global identity. At Straight Forward Design, we’re passionate about nurturing creative talent and providing opportunities for individuals to explore their unique potential.
Embracing Diverse Creative Journeys
We believe creativity flourishes when people feel empowered to express themselves authentically. Every individual brings their own perspective, shaped by unique experiences and talents. This diversity of thought and approach enriches our creative process and leads to more innovative solutions for our clients.
Encouraging Creativity: A Holistic Approach
We’ve adopted a holistic approach to nurturing creative potential. We actively support our team’s artistic pursuits, whether through painting, writing, performing, music or whatever inspires them. We know that personal growth through these outlets enhances not only individual creativity but also our collective problem-solving as a team. This cross-disciplinary exchange of ideas leads to fresh perspectives, which is essential for delivering innovative solutions to our clients.
The Power of Small Team Dynamics
Working in a smaller agency creates unique opportunities for growth and development. Every voice matters, and team members at all levels can contribute meaningfully to projects and discussions. This collaborative environment allows us to learn from each other, particularly from our younger team members who bring fresh perspectives and contemporary insights to our work.
Investing in New Talent
We’re committed to nurturing new talent through our internship programme. By offering emerging creatives the chance to contribute, we ensure that we are not only supporting the next generation but also welcoming new energy and ideas into our agency. Our interns bring curiosity, fresh perspectives, and enthusiasm that push us to continually innovate.
Celebrating Creative Growth
We recognise that education extends far beyond traditional metrics. It’s about discovering who you are, finding your voice, and developing the confidence to express your ideas. We create an environment where team members can explore their potential, take creative risks, and grow both personally and professionally.
Looking to the Future
By cultivating creativity within our agency, we’re helping to shape the future of design. We see creativity as the driving force behind innovation, and we are committed to encouraging it in all its forms. Through mentorship, collaboration, and a supportive environment, we’re helping to develop the next generation of creative talent who will continue to contribute to our thriving creative economy.
It’s exciting to see where it will take us.
