Vegan brands flexitarian The Grocer Article
8th January 2020

Why vegan brands must now cater to a broader market

Flexitarians are leading the plant-based revolution and brands must act accordingly.  

January, or Veganuary as it is now known by many, is an exciting month for food and drink. Consumers find themselves bombarded with new plant-based offerings from brands that aim to please loyal followers and entice new ones.    

Among the rising number of meat-free alternatives, we are seeing the rapid rise of a new consumer group: flexitarians.

With an increasing amount of competition in the meat-free market, what must brands do to catch the current vegan zeitgeist and maximise their potential? Founder and Creative Director Mike argues that it is about recognising this new broader flexitarian market. Read all about it in The Grocer.