Strengthening brand architecture through vibrant visual language
Brief
Food Matters Live is a varied portfolio of platforms that brings together a global community of professionals in the food, healthcare, science and tech industries.
As the business has grown, so has the complexity of its offer. Our job was to streamline Food Matters Live’s brand identity, creating clarity and structure, and ensuring its hugely varied target audience could easily engage with all facets of the brand.
Solution
We needed to make sure that the foundations of Food Matters Live brand were strong enough to support its expanding portfolio of events and platforms.
We designed a clearly defined brand architecture for Food Matters Live, providing structure and meaning to each of its platforms as part of a whole.
A vibrant new brand identity and visual language creates a sense of cohesion across the board, building brand trust, and underpinning the sense of community among the thousands of professionals who attend its events.
The new brand ecosystem extends across all touchpoints including digital, web, print, and campaign communications. And we’ve also had the pleasure of creating the iconic Food Matters Live award, taking a stylised tastebud form, and the idea of the five tastes we experience, as our inspiration.
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“The Straight Forward team are a pleasure to work with. The creative problem-solving and support for our business have been incredible. Thank you.”
