Tastes good, does good
Brief
Orchard Valley Harvest tasked us with transforming their nutritional snack brand. The brand had challenges with copycats and an explosion of new entries in the space, which meant that everything started to blur into one. Our challenge was to create a unique position for Orchard Valley Harvest and establish them as leaders.
Solution
We partnered with Orchard Valley Harvest to revolutionise their brand from the ground up. Our goal was to make nutritious snacks accessible to everyone. We achieved this by creating a new brand strategy with the purpose “Healthy nutritious food Is a fundamental right”. This is supported by a long-term commitment to the Conscious Alliance at all levels, from the board to the supply chain, logistics, and through food and financial donations.
We brought a positive, human touch to the brand and created a visually appealing brand language, including a playful and friendly character named Ovie. Ovie embodies the brand’s generous spirit. Combined with cheerful and purpose-driven product naming.
Orchard Valley Harvest is now a bright and innovative presence on shelves, attracting younger and more cost-conscious shoppers seeking to make better choices with nutritious snacks that taste good and do good.
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Straight Forward Design have revolutionised a brand which had become lost in a sea of similar brands. The new OVH graphics really pop off shelf, as validated by our quantitative consumer learning. But we’re excited to see the brand come to life in store.
