Matt Small, Client Service Director at Straight Forward Design, talks about fostering long-term growth both personally and professionally, staying focussed and motivated for the right reasons.
At Straight Forward Design, we understand that fostering talent requires a comprehensive approach that goes beyond traditional performance reviews. Our strategy integrates performance evaluation with personalised professional development to create lasting growth for both individuals and the organisation, which is motivating, meaningful and tangible.
Challenges with Traditional Performance Reviews
Professional development should be an ongoing process rather than being limited to annual reviews. We encourage employees to set their own development goals, providing the necessary support and resources to help them succeed. Additionally, we recognise that individual growth is crucial to the overall success of the company.
Our Integrated Approach
Our integrated approach to professional development combines performance measurement with a focus on personal growth, ensuring that our team thrives alongside the success of the agency.
- Aligning Development with Business Goals: We ensure that development initiatives support both the individual’s growth and our agency’s objectives, values, and culture.
- Empowering Employees: Employees are encouraged to actively identify their development needs, with guidance from managers and mentors.
- Offering Diverse Opportunities: We provide various development paths, including training, stretch assignments, and cross-functional projects, to cater to different career aspirations.
- Promoting a Growth Mindset: We foster a culture of continuous learning and resilience, encouraging employees to embrace challenges and strive for excellence.
- Frequent Check-Ins: Regular feedback sessions allow for timely adjustments and ensure alignment between personal and agency goals.
- Tailored Development Plans: Recognising that each individual has unique needs, we personalise development plans rather than using a one-size-fits-all approach.
- Celebrating Achievements: We celebrate milestones in both performance and development, reinforcing a culture of growth and appreciation.
Our holistic approach to talent development ensures that our team is equipped to drive creativity and contribute to our long-term success, while staying aligned with Straight Forward Design’s strategic goals and values.
