19th October 2021

HFSS – The Opportunity

UK advertising restrictions come into force for HFSS brands next year. How can brands get creative to tackle the HFSS ad ban?

A total ban on paid-for UK advertising is coming for HFSS brands in late 2022 – primarily in the name of tackling childhood obesity.

An estimated sales loss of up to £192m has been predicated for brands who fall under the HFSS banner. And although these restrictions will cause chaos for brands affected, it doesn’t have to mean forfeiting sales, profile or brand equity.

Click here to read more about the opportunities available to brands.