FORWARD THINKING
Apple’s Empire Was Built on Brand Decisions. Is It Still?
Every great company faces a fork in the road: Optimise the business you’ve built—or stay true to the brand that built it. The business lens says: squeeze more revenue, ship...
The Sobriety Paradox: Chasing Gains, Losing Magic?
Sobriety offers benefits, but are we discarding aspects of human connection & creativity? Explore the 'Sobriety Paradox' & a nuanced future for alcohol....
Entering 2025 with Fresh Perspectives
Discover the top consumer trends for 2025. Explore opportunities in e-commerce, health-conscious consumption, sustainable products and more to drive brand growth....
Navigating Disruption with Creativity
Discover how creativity transforms challenges into opportunities. As 2024 ends, we reflect on disruption as a catalyst for growth and look ahead to embracing change with innovative thinking in 2025....
Jaguar — A Lesson in Branding
Learn how their Jaguar's bold, brand-first strategy is a lession in brand storytelling and the importance of standing for something....
Cultivating Creative Talent: A Straight Forward Approach
Discover how Straight Forward Design contributes to the UK's £125 billion creative economy by nurturing diverse talent, encouraging innovation, and embracing creative growth....
Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award
Straight Forward is proud to have partnered with Mars Wrigley on the packaging design for the award-winning Skittles Gooey Giants. This innovative product has driven impressive sales and showcases the...
Time to cull, deer?
Learn how FMCG brands can streamline their portfolios to focus on high-performing products, reduce complexity, and improve consumer loyalty. Discover strategies for portfolio culling and creating stronger, more agile brands....
Nurturing Talent: An Integrated Approach to Professional Development
Discover how Straight Forward Design promotes long-term growth by aligning personal development with business goals. Learn how their integrated approach to talent development empowers employees and drives lasting success....
