FORWARD THINKING
Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award
Straight Forward is proud to have partnered with Mars Wrigley on the packaging design for the award-winning Skittles Gooey Giants. This innovative product has driven impressive sales and showcases the...
Time to cull, deer?
Learn how FMCG brands can streamline their portfolios to focus on high-performing products, reduce complexity, and improve consumer loyalty. Discover strategies for portfolio culling and creating stronger, more agile brands....
Nurturing Talent: An Integrated Approach to Professional Development
Discover how Straight Forward Design promotes long-term growth by aligning personal development with business goals. Learn how their integrated approach to talent development empowers employees and drives lasting success....
How to zig when the market zags
Learn how brands can thrive in shifting markets by leveraging strategic differentiation and innovation. Discover insights on disrupting the status quo to avoid the sea of sameness and create lasting...
Pawrents unite: Why Gen Z and Millennials are trading cribs for kibble?
Discover why Gen Z and Millennials are choosing pets over parenthood. From gourmet pet food to pet-friendly workplaces, explore how young generations are redefining family with their furry companions....
Navigating Paradigm Shifts: Lessons from the Auto Industry on Branding
Discover branding lessons from the auto industry's electric revolution with Mike Foster, founder of Straight Forward Design. Learn how to avoid brand clustering, break into consumer consideration sets, and adapt...
Navigating the Narrative: Mastering Brand Consistency and Structured Creativity
Crafting captivating narratives is crucial for building strong relationships and a cohesive brand story. Don't forget the importance of brand guidelines; they're not just rules but the essence of your...
What’s the big idea?
Most ideas have little value. That is, until execution unlocks their worth. How does brand value attract customers and deliver sales?...
Knowing vs Discovering: Navigating Retail in the Age of Abundance
The retail world is evolving rapidly, and the traditional lines between knowing and discovering are blurring. Through digital innovation, retailers are reimagining the shopping experience, catering to the modern consumer’s...
