FORWARD THINKING
Entering 2025 with Fresh Perspectives
Discover the top consumer trends for 2025. Explore opportunities in e-commerce, health-conscious consumption, sustainable products and more to drive brand growth....
Navigating Disruption with Creativity
Discover how creativity transforms challenges into opportunities. As 2024 ends, we reflect on disruption as a catalyst for growth and look ahead to embracing change with innovative thinking in 2025....
Jaguar — A Lesson in Branding
Learn how their Jaguar's bold, brand-first strategy is a lession in brand storytelling and the importance of standing for something....
Cultivating Creative Talent: A Straight Forward Approach
Discover how Straight Forward Design contributes to the UK's £125 billion creative economy by nurturing diverse talent, encouraging innovation, and embracing creative growth....
Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award
Straight Forward is proud to have partnered with Mars Wrigley on the packaging design for the award-winning Skittles Gooey Giants. This innovative product has driven impressive sales and showcases the...
Time to cull, deer?
Learn how FMCG brands can streamline their portfolios to focus on high-performing products, reduce complexity, and improve consumer loyalty. Discover strategies for portfolio culling and creating stronger, more agile brands....
Nurturing Talent: An Integrated Approach to Professional Development
Discover how Straight Forward Design promotes long-term growth by aligning personal development with business goals. Learn how their integrated approach to talent development empowers employees and drives lasting success....
How to zig when the market zags
Learn how brands can thrive in shifting markets by leveraging strategic differentiation and innovation. Discover insights on disrupting the status quo to avoid the sea of sameness and create lasting...
Pawrents unite: Why Gen Z and Millennials are trading cribs for kibble?
Discover why Gen Z and Millennials are choosing pets over parenthood. From gourmet pet food to pet-friendly workplaces, explore how young generations are redefining family with their furry companions....
