The OVH brand of nuts, dried fruits and mixes has faced challenges in recent years, with increasing pressure from own-label and competitor brands using similar names, colourways and functional claims around simple, natural goodness, meaning that it was no longer differentiated in a highly competitive marketplace.
Straight Forward Design has partnered with John B. Sanfilippo & Son to revolutionise the OVH brand, bringing it into the 21st century with a new purpose-led identity which has the potential to disrupt the category.
Straight Forward Design worked to create a visual identity and design expression which would resonate with Gen Zs and Millennials, both of which are high growth target audiences in the healthy snacking space.
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