Keeping the love alive: How to breathe new life into an icon

Some of the most loved brands of today have been around for a very long time but they still manage to ride the zeitgeist.

In today’s fast-paced and multiplatform environment, it’s crucial that people are able to find a product easily, understand immediately that it’s part of a core brand they already know and love – and then be given new reasons to connect.

Read about it here –  Digital Arts