Tag: Product Strategy

When Everything is High-Protein, Nothing Is

A brand refresh to excite Gen-Next.

Play-Doh: Imagination in the making

Strengthening brand architecture through vibrant visual language

Yes, it’s plant-based. No, it’s not sorbet

Branding the rainbow: a creative collaboration

Shaping the global future of a British brand

Towels for teens, parent-friendly packaging, big yellow buses

Creating space for premium nut milks in the chilled aisle

Have a Heart: Why Brands Need an Emotional Reboot in Troubled Times.

How do OTC products disrupt the category while retaining trust?

How do you disrupt shopper habits?

Shopportunities: how do brands solve the problems of shelf appeal?

What’s in store for the gummy vitamin market?

How do brands seamlessly connect with their customers?

When the going gets tough, the tough get going

It’s not what you do, but the way that you say it

2021: the fresh new (up)start?

Sanity break, anyone?

To be omnipresent, invest in omnichannel

Life in the slow lane

Now hear this

Life on subscription

Quick-fire covid consumer insight campaign

Shifting to DTC? Prepare for the long haul

If you don’t tell them, how will they know?

Reaching mothers all over India through visual design

Reflecting a happy business through user experience

Brands need to explore new routes to market

Preparing for the emerging consumer. #50days

Force of habit — the opportunity of a lifetime.

Keeping the love alive: How to breathe new life into an icon

Nostalgic Brand Power

Bringing Opal Fruits Back to Life

It’s about what you are, not what you’re not…

From periods to depression: how design can help us talk about taboo topics