Tag: Brand Positioning

Lost in Transit

Younger Drinkers Aren’t Killing Alcohol. They’re Exposing Lazy Thinking.

Apple in Three CEOs

The Beer Test

When Everything is High-Protein, Nothing Is

Natural Is Just a Claim. Regenerative Is an Advantage.

The “Milk” War Is Over. Now the Brand War Begins.

Backseat Branding

When Natural Is No Longer Enough

Social Proof (Taylor’s Version): How a 3-Second Moment Sold Out a Wine

Jesse Cole’s $100m Brand Decision

Why Distinctiveness (Not Novelty) Wins in an AI World

Attention Is Rented. Rituals Are Owned.

AI Shopping — Finally, Digital Discovery?

Ad Age: Pizza Hut’s new logo—what designers like (and don’t like) about the refresh

Crocs: the $4 Billion Strategy of Ugliness

Sriracha: When Category Creation Becomes Competitive Suicide

Starburst — A Joyful Redesign That’s Perfectly Squarish

A brand refresh to excite Gen-Next.

Play-Doh: Imagination in the making

Strengthening brand architecture through vibrant visual language

Branding the rainbow: a creative collaboration

Shaping the global future of a British brand

Towels for teens, parent-friendly packaging, big yellow buses

Creating space for premium nut milks in the chilled aisle

Sweet Innovation: Skittles’ Gooey Giants Claim Gold Award

What’s in store for the gummy vitamin market?

A healthy future for NoLo brands that get it right

How do brands connect with their customers in the wake of the pandemic?

When the going gets tough, the tough get going

It’s not what you do, but the way that you say it

2021: the fresh new (up)start?

To be omnipresent, invest in omnichannel

Now hear this

Life on subscription

Shifting to DTC? Prepare for the long haul

If you don’t tell them, how will they know?

Reaching mothers all over India through visual design

Reflecting a happy business through user experience

Brands need to explore new routes to market

Preparing for the emerging consumer. #50days

Force of habit — the opportunity of a lifetime.

Keeping the love alive: How to breathe new life into an icon

Nostalgic Brand Power

Bringing Opal Fruits Back to Life

Why vegan brands must now cater to a broader market

Founder & Creative Director Mike speaks at the Global Design Forum

It’s about what you are, not what you’re not…

From periods to depression: how design can help us talk about taboo topics

Limited (and distinctive) Edition