Tag: Understood

When Did a Waffle Stop Being Enough?

Natural Is Just a Claim. Regenerative Is an Advantage.

Social Proof (Taylor’s Version): How a 3-Second Moment Sold Out a Wine

Why Distinctiveness (Not Novelty) Wins in an AI World

Attention Is Rented. Rituals Are Owned.

AI Shopping — Finally, Digital Discovery?

Living Heritage: How to Modernise Nostalgia Without Getting Stuck in the Past

Crocs: the $4 Billion Strategy of Ugliness

The Founder Advantage: Why 2% Brands Are Stealing 39% of Growth

Starburst, Joy—squared.

The Accidental Consumer Brand That Needs Intentional Love

Jaguar Isn’t Selling Cars Anymore (And That’s Genius)

Stop Making Business Decisions

Part 2. Research for Distinction

Part 1: Researched to Average

Distilled from Innovation to Shelf: High West Gin

Squirrel: the tail of a new swish 

Tastes good, does good

A brand refresh to excite Gen-Next.

Maltesers Mother Lover

Brewing up a better world

Play-Doh: Imagination in the making

Developing a ‘better-for-you’ brand to appeal to one and all!

Reframing Sundance with a Bauhaus-inspired brand

Celebrating the power and beauty of print

Strengthening brand architecture through vibrant visual language

Yes, it’s plant-based. No, it’s not sorbet

Branding the rainbow: a creative collaboration

Shaping the global future of a British brand

Refreshing new sub-brand for Wrigley’s Extra

Towels for teens, parent-friendly packaging, big yellow buses

Skittles Pride

Creating space for premium nut milks in the chilled aisle

Iconic Squirrel nut brand celebrates past and looks to future with new identity and positioning

HFSS – The Opportunity

The rise and rise of nutrition hacking

Finding the sweet spot

How do you disrupt shopper habits?

Branding a better-for-you range for an iconic brand

What’s in store for the gummy vitamin market?

A healthy future for NoLo brands that get it right

Coral Reef Sanctuary

House

The History Of Swear Words

Hemolithin

How do brands seamlessly connect with their customers?

How do brands connect with their customers in the wake of the pandemic?

When the going gets tough, the tough get going

It’s not what you do, but the way that you say it

2021: the fresh new (up)start?